CV – Resume

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Sarah Gilbert Fox – UX Visual and Content Strategist
Artist / Photoshop Expert / Graphic Designer / Illustrator / Magazine Editor / Journalist / Novelist / Marketing Guru for Non-Profit and Commercial, Print or Digital

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Work Highlights

Newest Novel

HIGHLIGHTS
Visuals that sell products (last infographic sold a multimillion-dollar project to the government)
Magazine covers and illustrations (7 magazine covers, produced within a 24 hour turnaround period – three were displayed in the “House of Cards” series)
  Print-Media strategy (brought two lifestyle magazines into the digital age – building websites and setting up social media platforms, then training print editors how to complement their work with digital content)
eMail campaigns that communicate membership news, events and good science (major publication consulting group deemed last campaign to be the “most effective in over a decade of membership publications”)

Adobe Suites professional
Goal: to create visuals that sell
• Photoshop expert (create illustrations, tweak visuals, edit any type of photo, etc.)
• InDesign and Illustrator expert (create layouts, annual reports, posters, brochures, banners, postcards, letterheads, business cards, etc.)
• Animated movies
• SVG, PSD, EPS, AI, GIF, TIFF, PPT, PSD, EPS, AI, GIF, TIFF, BMP, etc.

Non-Profit
Goals: to brand societies, institutes and agencies in order to grow and retain membership, attract stakeholders, influence policymakers, appeal to board members and to spread good works to media
• PowerPoint presentations
• Animated videos
• Infographics
• Event banners
• Membership toolkit, Welcome New Members toolkit, Mentoring toolkits
• Membership drive campaign material
• Websites that connect old and new members, alike, to start a conversation – and to grow membership
• Newsletter / email campaigns
• Design publications and campaigns that highlight collaborations between different societies and agencies 

Commercial
Goals: to create cross-platform visual/content packages that sell products
• Magazine covers
• Magazine layouts
• Magazine illustrations
• Advertisements
• New magazine start-ups

Ads and Marketing material
Goals: to brand, to sell, to be cross-platform-ready
• Advertisements for international print and digital publications
• Infographics for governments, non-profits, commercial magazines, etc.
• Search Engine Marketing (SEM) strategies
• Social Media Marketing (SMM) strategies
• Search Engine Optimization (SEO) strategies

Website UI Visual Designer
Goals: to brand, to cut costs; to easily – and securely – train users; to be search engine friendly; etc.
• Visually design and tweak WordPress, Joomla, Drupal, Wix, Shopify and other CMS website templates

UX Visual and Content Strategist
Goals: to help non-profits and corporations understand, streamline and sell their messages/products
• Integrate and streamline all platforms, technically linking print / digital / marketing / staff / visitors / potential buyers and/or members, etc.
• Integrate and streamline all messages across all platforms, showing how to make websites, social media, publications, etc. work effectively to sell your product or message
• Work with managers and staff to help them understand – and get excited about – a companies mission
• Assess and retrain managers and staff to utilize their individual talents, to empower each person to be the best they can be
• Create successful solutions for seemingly impossible, problematic issues within a company or non-profit, so employees can focus on what they do best, as opposed to wasting energy on things they might not be able to change – or to find a change that benefits everyone

 

WORK HISTORY

Novelist

Travel Writer

  • Travel Guides for USAToday, Explorer Resident’s Guide –
    www.explorerpublishing.com (7 plus years)

Journalist

  • SELF, ALLURE, GLAMOUR, MADEMOISELLE, etc. (10 plus years)

Work History

Director of New Media Content and Visual Strategist

  • Fisheries.org, Fisheries blogs, Social Media, and Fisheries
    Magazine–the American Fisheries Society (AFS).

Executive Editor

  • Briefs– the newsletter for the American Institute of Fisheries
    Research Biologists’ (AIFRB).

Novelist

  • HAIRDO, DIXIE RIGGS, novelization of A LEAGUE OF THEIR OWN,
    SUMMER GLOVES, (under contract with Grand Central Publishing: book
    #5)

Travel Writer

  • Travel Guides for USAToday, Explorer Resident’s Guide –
    www.explorerpublishing.com (7 plus years)

Journalist

  • SELF, ALLURE, GLAMOUR, MADEMOISELLE, etc. (10 plus years)

Executive Producer

  • www.BonjourParis.com (7 plus years)

Director of volunteers

  • AOL (The Hub Channel) (2 plus years)

Senior Editor

  • Style magazine

Education

  • University of South Carolina

Sarah lives in the Washington D.C. metro area with her husband, Mark Tolson Fox

 

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