Strategies and Goals

 Strategies and Goals


Goals: brand societies, institutes and agencies to grow and retain membership, attract stakeholders, influence policymakers, appeal to board members and to spread good works to media and the public

  • Redesign magazines and journals
  • PowerPoints
  • Videos 
  • Infographics
  • Event banners
  • Toolkits: membership toolkit, welcome new members toolkit, mentoring toolkits
  • Marketing Campaigns: membership drive campaign material
  • Websites: connect old and new members, alike, to start a conversation – and to grow membership
  • Newsletter / email campaigns
  • Collaboration: design publications and campaigns that highlight collaborations between different societies and agencies 


Goals: to create cross-platform visual/content packages that gain readership

  • Produce and or redesign magazines and emails / newsletters
  • Magazine covers
  • Magazine layouts
  • Magazine illustrations
  • New magazine start-ups


Goals: brand products to sell and to be cross-platform-ready

  • Advertisements campaigns
  • Infographics
  • Videos
  • SEM – Search Engine Marketing strategies
  • SMM – Social Media Marketing strategies
  • SEO – Search Engine Optimization strategies

 UI (User Interface)  & UX (User Experience

⇨ UI – Website Visual Designer

Goals: create solid, secure navigatable websites that attract viewers and easily connect to social media

  • secure SSL websites
  • easy navigation
  • pleasing to visit
  • brand the product
  • simple for staff
  • an eye on future practices and platforms
  • social media integration
  • cut costs for the producers – using WordPress, Joomla, Drupal, Wix, Shopify and other CMS website templates

UX Visual and Content Strategist

Goals: to help non-profits and corporations understand, streamline and sell their messages/products

  • Integrate and streamline all platforms, technically and visually link print / digital / marketing with tools and platforms that are easy for staff to use in order to interest members and attract potential members.
  • Integrate and streamline all messages across all platforms, train staff, board members, chapters, etc., how to make complementary websites and/or community forums, use social media, showcase publications (studies, research, etc.)

 Work, Life, Balance Strategy – to have a Happy Culture Company

  • Work with managers and staff to help them understand – and get excited about – a companies mission!
  • Assess and retrain managers and staff to utilize their individual talents, to empower each person to be the best they can be
  • Create successful solutions for seemingly impossible, problematic issues within a company or non-profit, so employees can focus on what they do best, (as opposed to wasting energy on things they might not be able to change) – to find a change that benefits everyone

 My favorite tools – Adobe Suites professional

Goal: to create visuals that sell
• Photoshop expert (create illustrations, tweak visuals, edit any type of photo, etc.)
• Premiere Pro and After-Effects – particularly making animated movies