My father, Thomas F. Gilbert (1927–1995), was a psychologist who is known as the founder of the field of performance technology, also known as Human Performance Technology (HPT). I cut my teeth in the field, by helping edit his novel, Human Competence, when I was a teenager.
I went on to write four novels novels, but continued to be fascinated by the world of User-Interface and User-Experience. By 2008, I was already developing UI / UX strategies for print publications. I then segued into the nonprofit field.
After over a decade, I decided to start my own consultation business, offering my services to national and international websites (Hotel de Londres in Fontainebleau, France; Hôtel Britannique in Paris France; BonjourParis in France and America, etc.), print publications (the Orlando Sentinel, USA Today, Style magazine, etc.), nonprofits, and more.
⇨ UI (User Interface) & UX (User Experience
⇨ UI – Website Visual Designer
Goals: create solid, secure navigatable websites that attract viewers and easily connect to social media
- secure SSL websites
- easy navigation
- pleasing to visit
- brand the product
- simple for staff
- an eye on future practices and platforms
- social media integration
- cut costs for the producers – using WordPress, Joomla, Drupal, Wix, Shopify and other CMS website templates
⇨ UX Visual and Content Strategist
Goals: to help non-profits and corporations understand, streamline and sell their messages/products
- Integrate and streamline all platforms, technically and visually link print / digital / marketing with tools and platforms that are easy for staff to use in order to interest members and attract potential members.
- Integrate and streamline all messages across all platforms, train staff, board members, chapters, etc., how to make complementary websites and/or community forums, use social media, showcase publications (studies, research, etc.)