While the full-time Society was spending money left and right (and losing members just as fast), the smaller Society was spending very little money and doubling its membership.
Most communication gurus talk about the top four things when it comes to communication branding: message, audience, goal and delivery. But there’s more to content than just that.
If you have a loaf of bread and a whole lot of meat, cheese, tomatoes, lettuce, mustard, mayonnaise and patience, go for the Dagwood. But creating unique content can be a lot more exciting and won’t require nearly as many paper towels. The trick is in finding the passion.
When I look at how P.R. companies come to me with product information during these hard economic times, I'm often left scratching my head, because what I'm being sent is information that's not helping me to help them. And then it occurs to me that they, too, must be scratching their heads as to how … Continue reading The Ten Best Ways To Get Noticed By Media