UX/UI: a 404 Page that Helps Your Business

This quote from David Bowie pretty much sums up the way all life should be: “I don’t know where I’m going from here, but I promise it won’t be boring.” And it pretty much sums up the way a website should be, too, e.g., if someone comes for a visit and they don’t know what to do – or they go to a page with a 404 error – at least make the visit an adventure.